POD Websites–Are they Worth the Effort?

By Matthew Bamberg / May 13, 2013
Fine Art America is a POD website

All the rage in the art world these days are POD websites, websites that take your uploaded photos and sell them on your behalf online. POD means Print on Demand, which is a process whereby the staff at the website does everything for you in order to sell the photographs you upload. The POD websites display your photo, and, if a customer orders it, prints it and sends it to the him/her. The POD websites can send your uploaded framed, strapped on canvas, glued to poster board, and/or a number of other ways for it to be hung on the wall inside the customer’s home.

There are a number of what are called POD websites in which you can sell your photographs without you doing anything but uploading them: fineartamerica.com, artistrising.com, imagekind.com and deviantart.com to name a few.

POD websites almost sound like magic, seemingly selling your photos after you have taken and processed them. But there’s more to it than that–the process of marketing your work, perhaps the most challenging task of any photographer from one who sells his work in a gallery or at a POD website.

Today the competition for a photographer at POD websites is daunting.Thousands of photographers sell millions of photos online, which means that your photo has to be not only compelling, but also different from the rest.

Consider how you can create photography that is both unique and that someone would want to hang on a wall in their home or business. If you find that perfect niche, one that is contemporary and addresses the greatest number of people possible, you can and will sell lots of photos.

About the author

Matthew Bamberg

Matthew Bamberg has provided photographs and written articles for various Southern California newspapers and magazines, including The Desert Sun and The Press-Enterprise. More recently, Matt has been teaching at UC Riverside while also authoring several books like the Quick and Easy Secrets book series (Cengage), Killer Photos with Your iPhone (with Kris Krug and Greg Ketchum, Cengage), the 50 Greatest Photo Opportunities in San Francisco (Cengage) and Digital Art Photography For Dummies (Wiley).