Google
the vast behemoth does indeed rule. Maintaining a platform--websites, blogs, social networking pages, profiles and images--on Google is a chore. All photographers--amateur and
professional--are dependent upon the multitude of features it offers.
Whether you're a photographer who has a business of his own or an
amateur who wants portfolio exposure, everything you do on the Internet
affects your exposure on Google.
The primary rankings for photographers are dependent upon the images they upload to their websites, blogs, social networking sites, microstock portfolios, fine art selling websites, all of which end up appearing in search results. Where they appear is dependent upon many factors from what you upload, how you name it, how substantive the information is, how frequently you post information on blogs/websites and, more recently, how you set up Google Plus.
The most recent development in the search engine--a must for photographers to initiate--is Google Plus and the associated Authorship program. Deciphering the information to get a higher search engine ranking for your platform is at best challenging. The number of ideas you need to succeed in Google's placement of your portfolio and associated contents runs in the multiple digits range.
Organizing the maintenance of a platform for optimal Google placement requires a plan of one time, yearly, monthly and daily tasks:
One-Time Tasks
Setting up Google Plus, Getting the right domain name, Setting up a blog using Blogger as a resource to increase your rankings, Google Authorship information/set-up, YouTube Account Set-up
Yearly Tasks
Everything you Wanted to Know about Duplicate Content but were Afraid to Report--Searching for copyright violation/duplicate content/images on all websites.
Reporting violations to Google TOS regarding your content.
Monthly Tasks
Updating Platform on all Google listings, including Facebook, Website Directories (Technorati, for example), YouTube...
Daily Tasks
Naming your images, image sizes, blog posts, SEO basics, Survival HTML, watermarks
A platform that remains stagnant results in poor Google search engine placement, the bane of any person working on the Web.
The primary rankings for photographers are dependent upon the images they upload to their websites, blogs, social networking sites, microstock portfolios, fine art selling websites, all of which end up appearing in search results. Where they appear is dependent upon many factors from what you upload, how you name it, how substantive the information is, how frequently you post information on blogs/websites and, more recently, how you set up Google Plus.
The most recent development in the search engine--a must for photographers to initiate--is Google Plus and the associated Authorship program. Deciphering the information to get a higher search engine ranking for your platform is at best challenging. The number of ideas you need to succeed in Google's placement of your portfolio and associated contents runs in the multiple digits range.
Organizing the maintenance of a platform for optimal Google placement requires a plan of one time, yearly, monthly and daily tasks:
One-Time Tasks
Setting up Google Plus, Getting the right domain name, Setting up a blog using Blogger as a resource to increase your rankings, Google Authorship information/set-up, YouTube Account Set-up
Yearly Tasks
Everything you Wanted to Know about Duplicate Content but were Afraid to Report--Searching for copyright violation/duplicate content/images on all websites.
Reporting violations to Google TOS regarding your content.
Monthly Tasks
Updating Platform on all Google listings, including Facebook, Website Directories (Technorati, for example), YouTube...
Daily Tasks
Naming your images, image sizes, blog posts, SEO basics, Survival HTML, watermarks
A platform that remains stagnant results in poor Google search engine placement, the bane of any person working on the Web.
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