Google the vast behemoth does indeed rule. All photographers– amateur and professional–are dependent upon the multitude of features it offers. Whether you’re a photographer who has a business of his own or an amateur who wants portfolio exposure, everything you do on the Internet affects your exposure on Google.
The primary rankings for photographers are dependent upon both the images they upload to their website, blog, social networking site, microstock, fine art selling website appears in search results. Where they appear is dependent upon many factors from what you upload, how you name it, how substantive the information is, how frequently you post information on blogs/websites and, more recently, how you set up Google Plus.
The most recent development in the search engine–a must for photographers to initiate–is Google Plus and the associated Authorship program. Deciphering the information to get a higher search engine ranking for your platform is at best challenging. The number of ideas you need to succeed in Google’s placement of your portfolio and associated contents runs in the mulitple digit range.
Here are the tasks that you should do to keep up with Google SEO:
One-Time Tasks Setting up Google Plus, Getting the right domain name, Setting up a blog using Blogger as a resource to increase your rankings, Google Authorship information/set-up, YouTube Account Set-up
Yearly Tasks Everything you Wanted to Know about Duplicate Content but were Afraid to Report–Searching for copyright violation/duplicate content/images on all websites.
Reporting violations to Google TOS regarding your content.
Monthly Tasks Updating Platform on all Google listings, including Facebook, Website Directories (Technorati, for example), YouTube…
Daily Tasks Naming your images, image sizes, blog posts, SEO basics, Survivial HTML, watermarks
What tasks have I missed?